Marketing Communications Specialist in Beachwood Campus at Tremco Incorporated

Date Posted: 7/19/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Job Type:
    Marketing
  • Experience:
    At least 2 year(s)
  • Date Posted:
    7/19/2018
  • Division
    Sealants

Job Description

Tremco's Commercial Sealants and Waterproofing division is currently searching for a Marketing Communications Specialist in the Beachwood, OH area. The Marketing Communications Specialist role is directly responsible for the coordination of marketing communications projects and support activities and the creation of marketing materials from concept through copy writing and graphic design. Projects and activities include creation of and updates to brochures, sell sheets, website content, advertisements, email campaigns, presentations, trade show coordination, media relations, and all other sales and marketing materials required to meet marketing goals. This person should be able to execute by working with and through internal resources and external suppliers.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Create a variety of marketing literature (brochures, sell sheets, flyers, technical documents, project profiles, etc.) including working with marketing, sales and technical experts to develop content; draft, edit and proofread copy; develop design concepts and layouts using graphic design software; route for approvals and make final revisions.

  • Participate in annual communications planning process, including working with product line managers to articulate marketing objectives based on business goals, identify appropriate tactics to achieve the objectives, execute on the plan, and provide regular progress reports.

  • Assist with development of items to be placed on the website as well as updates to existing literature.

  • Assist with development of trade advertising, preparation of artwork, obtaining approvals and delivery to publications to meet deadlines.

  • Provide media relations assistance, including preparation of editorial opportunities schedule based on publication editorial calendars and issues pertinent for Tremco; responding to editorial requests for materials; managing inclusion in directories; pitching story ideas to publications; developing articles/news releases. 

  • Respond to Calls for Papers at conferences/trade shows important to our business; work with others to develop abstracts for submissions, assist with presentation development and other promotion.

  • Assist with product launches – developing strategy for the various audiences, messaging, method of distribution and materials for inclusion.

  • Respond to requests from distributors for new materials (ads, flyers, POS materials).

  • Help plan and execute divisional participation in trade shows including reserving booth space, implementation of booth design and maintenance, staffing and promotion among other activities.  Assist with materials for regional shows including development of tabletop displays.

  • Work with product line managers, Tremco corporate and others on day-to-day needs that come up.

EDUCATION

Bachelor's degree from four-year college or university 

EXPERIENCE

2 years+ related experience and/or training

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.